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Job ID:025445
Function:Marketing
Position Type:Full Time
Travel Required:Yes, 50 % of the Time
Location:Slough, Berkshire UK
Relocation Provided:No
Remote Work:Yes

JOB TITLE: UK MARKETING MANAGER – SALES ORGANIZATION

 

LOCATION: SLOUGH, BERKSHIRE, UK

 

CONTEXT:

 

You will be leading the Marketing operations, activities and initiatives for Eaton’s Electrical Sector in the UK. You will be responsible for driving profitable, growth-oriented marketing programs and development activity for all Electrical Sector industry segments and product lines in close cooperation with the sales organization and relevant Business Unit leaders, division marketing managers as well as the ES EMEA Central Marketing. We are looking for a seasoned marketing manager experienced in the UK construction segment, and used to corporate environment

 

ESSENTIAL FUNCTIONS:

 

  • Responsible for directing the development of an integrated Marketing plan for the UK aligned to the regional Central Marketing plan and supporting local growth initiatives targeting key industry segments
  • Work with the UK sales organization to support shift from product-centric outreach to integrated market segment activities
  • Work closely with the sales organization and product lines to drive market research, analytics and other related work required to develop customer personas relevant to the specific business issues facing buyers in the region and the way and places they go to gather information
  • Build on persona development work to implement an integrated inbound marketing contact/enquiry management process that aligns with EMEA strategy and processes and oversee lead management processes across the UK sales and marketing function to ensure lead dissemination, routing and management is handled in the most efficient and effective way
  • Drive the UK content marketing and PR strategy, working closely with the EMEA marketing communications team, to raise awareness of Eaton with targeted customers, tying legacy brands and products together into a one-Eaton offering, integrated within the company’s segment approach
  • Establish a close relationship with the EMEA channel marketing organization to develop channel-centric activities in the UK that will support channel revenue growth
  • Tight fiscal management of all marketing budgets to maximize return on investment
  • Utilize central reporting dashboard to demonstrate return on marketing investment and ensure continuous improvement in all marketing communications activities
  • Support a culture of continuous improvement and share impact of all UK marketing programs and activities with wider EMEA team to support development of functional excellence
  • Gather and analyze specific local customer / area market information, Competitor analysis (e.g. win-loss analysis for region or country) & country volumes & share
  • Coordinate sales participation at industry events and Eaton Tech Days, feedback on sales support requirements, lead follow-up and ROI. Ensure centrally selected best cost suppliers (including Eaton shared service centers), materials are used locally
  • Management of the UK website content to align with EMEA strategy and meet key performance metrics (visitor and engagement)
  • Oversee all UK trade PR activities and issues management including management of agencies and central measurement system

 

QUALIFICATIONS:

 

  • Strong B2B marketing experience in the UK construction market
  • Experience in leading and working with cross-functional teams in a dynamic, matrix, corporate environment
  • Strong experience in partner program management, digital marketing, lead generation and ROI responsibility highly desired

 

WHAT EATON CAN OFFER:

 

  • Competitive compensation and benefits package
  • Challenging projects in dynamic collaborative team
  • Great promotional opportunities – Eaton encourages internal promotion, whenever possible

 

ABOUT EATON:

 

Eaton is a power management company with 2015 sales of $20.9 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 97,000 employees and sells products to customers in more than 175 countries. For more information, visit www.eaton.com.

 

Important notice: Candidates applying to this vacancy will be subject to background screening.

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